In these days Rapala has introduced on the market some new reels and rods:
The Rapala Shift series of baitcasting reels are lightweight with an aluminum body construction with 13 high quality Japanese ball bearings. This reel has a magnetic brake system with an high speed gear ratio at 6.5:1. It is available in 4 different sizes.
The spinning Shift reel has a precision metal body and rotor design with an ultra smooth multi-disk drag system. It has a large spool design for increased casting distance and line capacity. At present time is available in only two sizes.
Rapala Concept spinning and casting rods are designed with Extra-Fast action custom tapers which account for higher line speeds, longer more accurate casts and incredible hook setting power. The combination of Nano-Resin Technology and Fuji guide system makes one of the lightest, strongest fishing rods on the market today.
Casting and spinning rods are available five different models and rod lengths. Here the videos presentation: