Rapala launches the new Ultra Light Rippin' Rap

In these days, during the annual ICAST fishing show, Rapala has announced a new lure, the: Ultra Light Rippin' Rap

This new lure features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop.

Ultra Light Rippin' Rap has an hard vibrating action on fast or slow retrieves accented with loud, innovative rattle system.

Super easy to fish, the Rippin’ Rap is perfect for pulling over or through grass, bouncing off timber and rippin’ through rocks. Long-casting with variable running depth, this one is just right for clear water where look is key or for fishing stained, dark water where just the right sound is essential.

It is produced in only one size 1-1/2 inch with a weight of 3/16 oz and 10 different colors.

You can buy Rapala Rippin' Rap at Rapala Store

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