Rapala and Polaris partnership

Rapala company and Polaris, the recognized leader in the powersports industry, have formed a strategic marketing partnership, further elevating Rapala’s "ICE FORCE" brand, which serves the ice fishing market.
This partnership completes Rapala’s fifth business alliance with a Minnesota based company throughout 2012, adding the renowned Polaris brand to Rapala’s industry leading "ICE FORCE" line of products, the dominant brand in the ice-fishing industry.


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