Rapala Makes Acquires StrikeMaster Augurs

With their U.S. headquarters in Minnetonka, Minn., Rapala isn't exactly a stranger to the icefishing industry, but the maker of perhaps the most iconic lure in fishing is looking to get hard-core on the hard-water.

Today, Rapala announced the acquisition of StrikeMaster augers and Mora ICE, two of the largest manufacturers of ice fishing augers in the world. This, coupled with their distribution agreement of Marcum earlier this year, an underwater camera and technology company, puts them right in the thick of the icefishing industry.

The announcement is timely, as the world's largest charitable ice-fishing tournament kicks off this weekend. StrikeMaster Augers drills the 25,000 holes for the Brianerd, Minn. Jaycees tournament.

About StrikeMaster
The year was 1946. The boys were home from war and America needed a breather. The woods and waters provided the perfect escape. A number of manufacturers sprang up to satisfy this desire to be outdoors. StrikeMaster was one of the first. And some 60 years later, StrikeMaster continues to outfit ice anglers with innovative, high performance ice fishing tools.

StrikeMaster was the first to introduce the world-class MORA hand auger to North America back in 1946. Since then, StrikeMaster has been on the forefront of modernizing ice fishing. It was the first to introduce emission-free electric ice augers and fuel-friendly four-stroke gas augers with the Strike-Lite, which by no accident is equipped with a patented composite drill made by Mora of Sweden.

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