VIDEO: how to make a Rapala lure

A unique, behind-the-scenes look at the process of how a Rapala lure makes its' way to your tacklebox.

Classics Are Classics For a Reason - Rapala Shad Rap ft. Ott DeFoe

Professional bass angler Ott DeFoe takes you through what makes the Rapala Shad Rap special, highlighting why this bait has been a classic crankbait for so long. 

Diving lip design delivers legendary Rapala wobbling action. Constructed of premium balsa wood. Equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Precise action, detailed finish, and proven fish-catching patterns make this a must-have bait for all anglers.

Rapala jigging bait differences: Jigging Rap vs Jigging Shad Rap vs Flat Jig

Ice Force pro Joel Nelson explains the differences between several Rapala jigging baits.  Jigging Rap vs Jigging Shad Rap vs Flat Jig

New Rapala Vaaksy Rods

Rapala's 80th Anniversary commemorative rod. Featuring super lightweight blank fitted with Fuji guides and reel seats. 

Available in 4-10lb, 6-12lb, 8-17lb, 10-20lb in spinning and casting, 1 and 2pc models.

RAPALA VIDEO TIPS: How to Target Deep Feeding Bass and Pike

Rapala Army Youtube channel presents a video of how to search for deep feeding bass and pike using the popular crank bait technique.

The Arashi Deep 18 will help you get to the depths you need. Rapala Ambassador Italo Labignan explains what to look for in order to find these predator fish.

RAPALA TIPS: How to Fish Large Flats for Bass

Bass feed for panfish on shallow water and large flats. The Rapala DT lure series is a deadly bait to use when targeting these fish.

Rapala Ambassador Italo Labignan takes us through the reason for using this bait and the results you can get.

RAPALA TIPS: How to Fish for Predators Feeding on Bait Fish

Fish looking for suspending bait fish can fall to the action of a crank bait. Rapala Ambassador Italo Labignan explains how to target these feeding fish using the Shad Rap RS.

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